Kansas State UniversityDigital Marketing Bootcamp

Gain Job-Ready Skills
in Less Than a Year

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Meet Our Industry Partners

Our comprehensive training model and industry partnerships allow you to work with the industry’s most cutting-edge tools and technologies, gaining hands-on experience in digital advertising, social media marketing, search engine optimization, digital strategy, email marketing, and more.

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Boost Your Career Prospects

Advanced digital marketing skills are in high demand among potential employers. Our program provides you with the knowledge and skills to turn your career aspirations into reality. You can benefit from practical and experiential learning, agency-style projects, instructors who are leaders in the industry, a prepared e-portfolio to present in interviews, and a range of career guidance services.

Comprehensive Training
for Aspiring Professionals

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Hands-On Learning

A career in digital marketing is achieved through combined knowledge of theory and practice in a range of disciplines. The bootcamp places a strong emphasis on experiential learning via real-world exercises, such as creative challenges, project-based tasks, and operational techniques that you can expect to do on the job.

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Your Own E-Portfolio

Throughout the bootcamp, learners have the opportunity to develop an extensive e-portfolio with real-world examples of websites, blog posts, email marketing, content strategy, data from PPC campaigns, and more to showcase their experience to hiring companies during the job search process.

The ability to show potential employers the proven results of your acquired skills and knowledge will give you an edge up from the competition and help with securing a position in the field.

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Live, Remote Classroom Setting

The bootcamp classes are conducted in live classroom settings as well as virtual classes. The remote setting offers flexibility while giving learners the benefit of Q&A sessions led by instructors, the ability to connect with training staff to gain a deeper understanding of concepts and exercises, and the opportunity to receive feedback on assignments and projects.

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Agency-Style Projects

From the start of the bootcamp, students will assume assigned roles of interest and form groups designed to model a digital marketing agency. Each group will complete projects such as building brand architecture, pitch presentations, creative briefs, and more. Students are matched with real clients and given a dedicated budget to gain real-world experience they can showcase on their resumes and portfolios.

Choose From a Variety of Career Paths in the Field

Develop a Versatile Skillset

Digital marketing makes it easier for brands to reach their target audiences, generate awareness of their products and services, and drive high-quality leads into their sales funnels. To build powerful campaigns that maximize their return on investment, companies need diverse marketing teams with a wide range of skills.

Whether you’re more creative or technical-minded and data-oriented, there’s a career opportunity for you in the field. An educated and skilled digital marketing professional can forge a career path that suits their talents and interests.

Our program can help you build skills that prepare you for positions including:

SEO Specialist

PPC Specialist

Paid Social Media Strategist

Content Marketing Strategist

Social Media Manager

Email Marketing Specialist

E-Commerce Specialist

Marketing Data Analyst

Digital Marketing Strategist

View the course catalog to learn more.

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Your Digital Marketing
Career Starts Here

30-Hour Introductory Course | 403-Hour Extended Program

The Kansas State University Digital Marketing Bootcamp offers a comprehensive and up-to-date curriculum that gives learners the skills and tools to launch a new career in a digital-focused marketplace.

Introductory Course

Build a basic knowledge set in digital marketing, covering the terminology commonly used in the industry, the various platforms for digital advertising, fundamentals of SEO and PPC, social media marketing, influencer and affiliate marketing, and much more.

Career Services

The extended program includes a career services course to support learners in achieving their ideal job search results. The course covers interview skills and training, assistance with job placement, networking opportunities, and personal guidance for optimization of ePortfolios, LinkedIn profile pages, and resumes.

Foundations
Fundamentals of Marketing

Learn all about strategy in marketing, including key development theory and practice, such as the five Ws and four Ps, buyer personas, inbound marketing, outbound marketing, branding, data analytics, and more.

Content Marketing

Boost your content marketing skills for the development of powerful, engaging content and marketing copy. Writing styles covered include websites, social media networks, SEO blogs, forums, paid ads, infographics, and targeted content.

Customer Relationship Management

Understand the fundamentals in CRM, including how to develop and maintain successful customer relationships, monitoring and tracking customer engagement across platforms like HubSpot and Salesforce, and managing customer support issues and queries in an online environment.

Core A
Web Development for Marketers

Develop the skills to create a website with WordPress, HTML, and CSS, including plug-ins, themes, and uploading and publishing of website content. Learners will utilize these skills to develop a website for an internal case study project, which emulates a project they may be tasked with in the workforce.

User Experience (UX)

Gain the knowledge and skills for User Experience design that drives effective results. Topics covered include interface adaptation, optimal integration, banner creation, and others.

E-Commerce

Discover the steps to creating and managing an e-commerce interface that integrates with the leading e-commerce platforms, such as Shopify, eBay, Amazon, and Etsy. Learners will identify how to build vendor relationships and establish proper logistics, perform competitor analysis, effectively price products, and set up online transactions.

Data Analytics & Visualization

This course covers how to monitor and analyze marketing data using Google Analytics and the ways it can be leveraged to boost campaign results in marketing, advertising, and promotions.

Core B
Search Engine Optimization (SEO)

SEO is a central aspect of digital marketing, and this course gives a solid foundation in SEO principles, website optimization, and SEO tools such as Google My Business, Google Trends, Google Analytics, and Google Search Console.

Email Marketing

Learn the fundamentals of email marketing and how to build automated campaigns. Discover the methods to build engagement and successfully nurture leads through the marketing funnel.

Social Media Marketing: Organic & Paid

Develop knowledge and skills in organic and paid social media strategies, including how to create and manage digital ad campaigns, how to boost organic reach, and how to approach influencer marketing campaigns. This course includes preparation for the Facebook Blueprint Certification exam.

Capstone
Search Engine Marketing (SEM)

Learn SEM strategy and tools, including as Google AdWords, Google Ads Editor, and Google Tag Manager. This course includes exam preparation for Google AdWords Certification.

Digital Strategy

Digital marketing is a complex process that demands a solid strategy. In this course, you'll gain a rich understanding of digital marketing operations from the top down and how to build digital marketing strategies for short and long-term goals, working with real-world clientele to gain skills that are applicable to the workforce.

Introductory Course
Career Services
Foundations
Fundamentals of Marketing
Content Marketing
Customer Relationship Management
Core A
Web Development for Marketers
User Experience (UX)
E-Commerce
Data Analytics & Visualization
Core B
Search Engine Optimization (SEO)
Email Marketing
Social Media Marketing: Organic & Paid
Capstone
Search Engine Marketing (SEM)
Digital Strategy
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Introductory Course
30 Hours

Build a basic knowledge set in digital marketing, covering the terminology commonly used in the industry, the various platforms for digital advertising, fundamentals of SEO and PPC, social media marketing, influencer and affiliate marketing, and much more.

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Career Services
10 Hours

The extended program includes a career services course to support learners in achieving their ideal job search results. The course covers interview skills and training, assistance with job placement, networking opportunities, and personal guidance for optimization of ePortfolios, LinkedIn profile pages, and resumes.

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Foundations
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Fundamentals of Marketing
24 Hours

Learn all about strategy in marketing, including key development theory and practice, such as the five Ws and four Ps, buyer personas, inbound marketing, outbound marketing, branding, data analytics, and more.

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Content Marketing
15.5 Hours

Boost your content marketing skills for the development of powerful, engaging content and marketing copy. Writing styles covered include websites, social media networks, SEO blogs, forums, paid ads, infographics, and targeted content.

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Customer Relationship Management
12 Hours

Understand the fundamentals in CRM, including how to develop and maintain successful customer relationships, monitoring and tracking customer engagement across platforms like HubSpot and Salesforce, and managing customer support issues and queries in an online environment.

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Core A
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Web Development for Marketers
43 Hours

Develop the skills to create a website with WordPress, HTML, and CSS, including plug-ins, themes, and uploading and publishing of website content. Learners will utilize these skills to develop a website for an internal case study project, which emulates a project they may be tasked with in the workforce.

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User Experience (UX)
12 Hours

Gain the knowledge and skills for User Experience design that drives effective results. Topics covered include interface adaptation, optimal integration, banner creation, and others.

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E-Commerce
15.5 Hours

Discover the steps to creating and managing an e-commerce interface that integrates with the leading e-commerce platforms, such as Shopify, eBay, Amazon, and Etsy. Learners will identify how to build vendor relationships and establish proper logistics, perform competitor analysis, effectively price products, and set up online transactions.

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Data Analytics & Visualization
24 Hours

This course covers how to monitor and analyze marketing data using Google Analytics and the ways it can be leveraged to boost campaign results in marketing, advertising, and promotions.

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Core B
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Search Engine Optimization (SEO)
72 Hours

SEO is a central aspect of digital marketing, and this course gives a solid foundation in SEO principles, website optimization, and SEO tools such as Google My Business, Google Trends, Google Analytics, and Google Search Console.

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Email Marketing
12 Hours

Learn the fundamentals of email marketing and how to build automated campaigns. Discover the methods to build engagement and successfully nurture leads through the marketing funnel.

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Social Media Marketing: Organic & Paid
72 Hours

Develop knowledge and skills in organic and paid social media strategies, including how to create and manage digital ad campaigns, how to boost organic reach, and how to approach influencer marketing campaigns. This course includes preparation for the Facebook Blueprint Certification exam.

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Capstone
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Search Engine Marketing (SEM)
75.5 Hours

Learn SEM strategy and tools, including as Google AdWords, Google Ads Editor, and Google Tag Manager. This course includes exam preparation for Google AdWords Certification.

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Digital Strategy
15.5 Hours

Digital marketing is a complex process that demands a solid strategy. In this course, you'll gain a rich understanding of digital marketing operations from the top down and how to build digital marketing strategies for short and long-term goals, working with real-world clientele to gain skills that are applicable to the workforce.

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Cutting Edge
Career Guidance

Feel Empowered in Your Job Search

Our Career Services team is waiting to help you find gainful employment. Their guidance includes preparation and training for interviews, optimization of LinkedIn profile pages, resume writing and refinement, and networking with colleagues and employers. Access leaders in the digital marketing industry and top hiring companies that can help you secure your ideal digital marketing position.

Note: Career services do not guarantee job placement.

Program Tuition

Tuition for the K-State Digital Marketing Bootcamp includes one-on-one career coaching, student success managers, job placement assistance, on-demand career resources, and access to our exclusive hiring partner network.

30-Hour Introductory Course

$500

403-Hour Extended Program

$14,500

Requirements

Internet access

Laptop computer

*Tuition, fees, and deposits are subject to change.

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Microsoft

Access skill-enhancing educational content and build real-world advertising campaigns for student-led agency clients using real advertising credits.

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Facebook Blueprint

With 90+ online learning courses, Facebook Blueprint helps learners build their marketing skills across Facebook, Instagram, Messenger, and WhatsApp. Our team identifies the most useful learning content, integrating it seamlessly into the program curriculum so you’re able to get the most out of each training.

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Canva

Receive free access to Canva Pro for one year and enjoy 75+ million premium stock photos and graphics, 420,000+ templates, 100GB of cloud storage, and the ability to develop a comprehensive Brand Kit using your own logo, fonts, and colors.

$119 Value

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HubSpot

Gain valuable hands-on experience and complete industry-recognized certifications using HubSpot’s Enterprise CRM software. While enrolled in the extended program, learners will use the same HubSpot tools, resources, and software that marketing and sales professionals use worldwide.

Up to $6,000 / Month Value

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Hootsuite

Obtain free Hootsuite access, including access to Hootsuite Academy courseware (Hootsuite Platform and Social Marketing). Learners have the ability to obtain Hootsuite Platform Certification and Social Media Marketing Certification at no additional cost. Upon successful certification completion, learners can share their credentials on LinkedIn.

$298 Value

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