Kansas State UniversityDigital Marketing Bootcamp

Kickstart your digital marketing career.

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Enter the digital marketing field

in less than a year

Comprehensive training for aspiring professionals.

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM)

  • Data Visualization and Analytics

  • E-Commerce

  • Social Media Marketing

  • User Interface and User Experience (UI/UX)

  • Email Marketing and Automation

  • Website Development

  • Content Writing

  • Facebook Advertising

  • Google Advertising

  • And More

Boost your

career prospects

Advanced digital marketing skills are in high demand among potential employers. The bootcamp program provides you with the knowledge and skills to turn your career aspirations into reality. You can benefit from practical and experiential projects, instructors who are leaders in the industry, a prepared portfolio to present in interviews, and a range of career guidance services.

FIND A JOB YOU ENJOY DOING, AND YOU WILL NEVER HAVE TO WORK A DAY IN YOUR LIFE.

- Mark Twain

Is a bootcamp

the right fit for you?

If you fit into any of these identities, then the K-State Digital Marketing
Bootcamp is a great choice for you:

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Looking to redirect your career to the world of digital marketing
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Experienced marketers who want to upgrade their skills to digital marketing
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Entrepreneurs and business owners who want to expand their business via digital marketing

Don’t make the

world wait

A career in digital marketing connects you with a global audience.

The world is becoming an ever more competitive marketplace for businesses in all industries. With digital marketing, brands and companies can reach large audiences, generate awareness of their products and services, and drive leads and sales.

Marketing on digital platforms provides businesses with a global stage to get their voice heard and a forum to engage customers and build relationships with their target audience. A digital marketer uses a wide range of platforms and tools to maximize their brand messaging.

There is a range of digital marketing positions available around the world, from the more creative side to the operational and technical aspects. An educated and skilled digital marketer can forge a career path that suits their talents and interests.

A career in digital marketing can lead you in many directions:

SEO Specialist

PPC Specialist

Social Media Ad Buyer

Content Writer

Social Media Manager

UI/UX Designer

E-Commerce Specialist

Marketing Data Analyst

Digital Strategist

The road to

digital marketing

Take advantage of comprehensive, experiential learning.

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Hands-on learning

A career in digital marketing is achieved through combined knowledge of theory and practice in a range of disciplines. The bootcamp program has a strong emphasis on experiential learning via real-world exercises, such as creative challenges, project-based tasks, and operational techniques that you can expect to do on the job.

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Your own portfolio

Upon graduating from the bootcamp, learners are equipped with an ePortfolio of completed projects that they can present to hiring companies during the job search process.
The ability to show potential employers the real-world results of your acquired skills and knowledge will grant you an edge and help you secure an attractive position.

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Real classroom, remote setting

The bootcamp classes are conducted in live classroom settings as well as virtual classes. The remote setting offers flexibility while giving learners the benefit of Q&A sessions led by instructors, the ability to connect with training staff to gain a deeper understanding of concepts and exercises, and the opportunity to receive feedback on assignments and projects.

View the course catalog

to find out more

Trulli

Your digital marketing

career starts here.

20-hour introductory course | 380-hour extended program

The Kansas State University Digital Marketing Bootcamp offers a comprehensive and up-to-date curriculum that gives learners the skills and tools to launch a new career in a digital-focused marketplace.

Introductory Course

Build a basic knowledge set in digital marketing, covering the terminology commonly used in the industry, the various platforms for digital advertising, fundamentals of SEO and PPC, social media marketing, and much more.

Fundamentals of Marketing

Learn all about strategy in marketing, including key development theory and practice, such as the five Ws and four Ps, buyer personas, inbound marketing, outbound marketing, branding, and more.

HTML + CSS3, Building a WordPress Website

Develop the skills to create a website with WordPress, HTML, and CSS, including plug-ins, themes, and uploading and publishing of website content.

Search Engine Optimization (SEO)

SEO is a central aspect of digital marketing, and this course gives a solid foundation in SEO principles, website optimization, and SEO tools such as Google My Business, Google Trends, Google Analytics, and Google Search Console.

Content Writing

Boost your writing skills for the development of powerful, engaging content and marketing copy. Writing styles covered include websites, social media networks, SEO blogs, forums, and targeted content.

User Experience (UX)

Gain the knowledge and skills for User Experience design that drives effective results. Topics covered include interface adaptation, optimal integration, banner creation, and others.

Data Analytics & Visualization

This course covers how to monitor and analyze marketing data and the ways it can be leveraged to boost campaign results in marketing, advertising, and promotions.

Search Engine Marketing (SEM)

Learn the tools of Search Engine Marketing, such as Google AdWords, Google Ads Editor, and Google Tag Manager. This course includes exam preparation for Google AdWords Certification.

E-Commerce

Discover the steps to creating an e-commerce interface that integrates with the leading e-commerce platforms, such as Shopify, eBay, Amazon, and Etsy.

Email Marketing & Automation

Learn the fundamentals of email marketing and how to build automated campaigns. Discover the methods to build engagement and successfully nurture leads through the marketing funnel.

Customer Relationship Management

Understand the fundamentals in CRM, including how to develop and maintain successful customer relationships, monitoring and tracking customer engagement across platforms, and managing customer support issues and queries in an online environment.

Social Media Marketing: Organic & Paid

Develop knowledge and skills in organic and paid social media strategies, including how to create and manage digital ad campaigns and how to boost organic reach. This course includes preparation for the Facebook Blueprint Certification exam.

Digital Strategy

Digital marketing is a complex process that demands a solid strategy. In this course, you'll gain a rich understanding of digital marketing operations from the top down and how to build digital marketing strategies for short and long term goals.

Career Services

The program includes a career services course to support learners in achieving their ideal job search results. The course covers interview skills and training, assistance with job placement, networking opportunities, and personal guidance for optimization of ePortfolios, LinkedIn profile pages, and resumes.

Introductory Course
Fundamentals of Marketing
HTML + CSS3, Building a WordPress Website
Search Engine Optimization (SEO)
Content Writing
User Experience (UX)
Data Analytics & Visualization
Search Engine Marketing (SEM)
E-Commerce
Email Marketing & Automation
Customer Relationship Management
Social Media Marketing: Organic & Paid
Digital Strategy
Career Services
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Introductory Course
20 Hours

Build a basic knowledge set in digital marketing, covering the terminology commonly used in the industry, the various platforms for digital advertising, fundamentals of SEO and PPC, social media marketing, and much more.

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Fundamentals of Marketing
20 Hours

Learn all about strategy in marketing, including key development theory and practice, such as the five Ws and four Ps, buyer personas, inbound marketing, outbound marketing, branding, and more.

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HTML + CSS3, Building a WordPress Website
48 Hours

Develop the skills to create a website with WordPress, HTML, and CSS, including plug-ins, themes, and uploading and publishing of website content.

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Search Engine Optimization (SEO)
75 Hours

SEO is a central aspect of digital marketing, and this course gives a solid foundation in SEO principles, website optimization, and SEO tools such as Google My Business, Google Trends, Google Analytics, and Google Search Console.

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Content Writing
15 Hours

Boost your writing skills for the development of powerful, engaging content and marketing copy. Writing styles covered include websites, social media networks, SEO blogs, forums, and targeted content.

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User Experience (UX)
8 Hours

Gain the knowledge and skills for User Experience design that drives effective results. Topics covered include interface adaptation, optimal integration, banner creation, and others.

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Data Analytics & Visualization
25 Hours

This course covers how to monitor and analyze marketing data and the ways it can be leveraged to boost campaign results in marketing, advertising, and promotions.

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Search Engine Marketing (SEM)
70 Hours

Learn the tools of Search Engine Marketing, such as Google AdWords, Google Ads Editor, and Google Tag Manager. This course includes exam preparation for Google AdWords Certification.

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E-Commerce
6 Hours

Discover the steps to creating an e-commerce interface that integrates with the leading e-commerce platforms, such as Shopify, eBay, Amazon, and Etsy.

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Email Marketing & Automation
10 Hours

Learn the fundamentals of email marketing and how to build automated campaigns. Discover the methods to build engagement and successfully nurture leads through the marketing funnel.

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Customer Relationship Management
8 Hours

Understand the fundamentals in CRM, including how to develop and maintain successful customer relationships, monitoring and tracking customer engagement across platforms, and managing customer support issues and queries in an online environment.

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Social Media Marketing: Organic & Paid
70 Hours

Develop knowledge and skills in organic and paid social media strategies, including how to create and manage digital ad campaigns and how to boost organic reach. This course includes preparation for the Facebook Blueprint Certification exam.

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Digital Strategy
15 Hours

Digital marketing is a complex process that demands a solid strategy. In this course, you'll gain a rich understanding of digital marketing operations from the top down and how to build digital marketing strategies for short and long term goals.

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Career Services
10 Hours

The program includes a career services course to support learners in achieving their ideal job search results. The course covers interview skills and training, assistance with job placement, networking opportunities, and personal guidance for optimization of ePortfolios, LinkedIn profile pages, and resumes.

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Cutting-edge

career guidance

Feel empowered in your job search.

Our career services team is waiting to help you find gainful employment. Their guidance includes preparation and training for interviews, optimization of LinkedIn profile pages, resume writing and refinement, and networking with colleagues and employers. Access the leaders of the digital marketing industry and the top hiring companies that can help you secure your ideal digital marketing position.

Career services do not guarantee job placement.

Bootcamp

tuition

The Digital Marketing Bootcamp at the Kansas State University has a tuition fee of $14,500.
This does not include the $500 tuition for the introductory course.

Fees, deposits, and tuition are subject to change.

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